About Us

Company name

Cross Reach Inc.


March 2013

Capital Stock

JPY 68,500,000


Nozomi Nagai

Main bank

Sumitomo Mitsui Banking Corporation

Japan Office

Office No. 403, 1-14-16 Kudan-Kita, Chiyoda-ku, Tokyo 102-0073, Japan
Tel: 81-3-4213-4298

UAE office

Company name: Cross Reach Trading LLC
P.O Box 72318, Level 16, Room No. 1616, 48 Burj Gate Tower, Sheikh Zayed Rd., Downtown Dubai, UAE
Tel: +971-4-404-9646

Singapore Headquarter

176 Orchard Road, The Centrepoint, #05-05, Singapore 238843
Tel: +65-6932-2990

Nozomi Nagai

Nozomi is the founder and Chief Executive Officer of XREACH.
He is responsible for the overall management of the company and is actively involved in expanding our business boundaries as well as our trading business.

Nozomi started his career at Nomura Research Institute, Ltd. where he participated in many research and consulting projects in a wide range of areas, specializing mainly in the Middle East, Africa and developing countries. In 2013, he was transferred to the Middle East Cooperation Center, where he worked at the Abu Dhabi Japan Desk in the United Arab Emirates for two and a half years. During this time, he contributed to strengthening the local network and identifying new investment opportunities. With a desire to create a Japan he would be proud of for his grandchildren, he founded CrossReach (formerly ksn Corporation) and grew the company with the Middle East as its main market, achieving 100% growth for three consecutive terms from 2020.

Nozomi earned a bachelor's degree from Hitotsubashi University.


Tetsuya joined XREACH in 2017, where he established the consulting division and grew the business to become the number one Japanese consulting firm in the Middle East and Africa region. Currently, he is leading the growth of the consulting business to expand its coverage from the Middle East and Africa region to the global market.

Prior to joining XREACH, Tetsuya joined Nomura Research Institute, Ltd. in 2009. He has extensive experience in overseas research, overseas business strategy planning, cross-border M&A advisory work, and research and consulting projects such as post-acquisition management integration support for clients in the consumer goods and manufacturing industries in general.

Tetsuya grew up in England from the age of 10 and earned a bachelor's degree from Imperial College London.

As Sales Manager for the Middle East and India and Country Manager for the UAE, Sreerag is responsible for ensuring XREACH's presence in the region.

After starting his career with an IT company in India, Sreerag moved to Dubai in 2013 and has worked in the food industry in the GCC region for over 10 years as a sales and category specialist, providing leadership in building trusted relationships with customers.

Originally from Kerala, India, Sreerag earned a Bachelor's degree in Business Management from VLB Janakiammal College Of Arts & Science and a master's degree in business administration from Murdock University, Dubai.

Chief Executive Officer

Tetsuya Ishibashi

Director of Consulting

Sreerag K V.

UAE Country Manager
and Sales Manager, Middle East & India

Keisuke Watanabe

Sales Manager,
Market Expansion

Keisuke is responsible for worldwide sales outside of the Middle East and India and works hard to promote Japan's great products to the world.

Prior to joining XREACH, Keisuke worked for an overseas expansion support company where he provided consulting services to Japanese manufacturers looking to develop overseas sales channels. He provided full support from upstream to downstream, from strategy development to actual signing of contracts with overseas companies. Later, he moved to a consulting firm and provided hands-on support to the trading company division of Okinawa's largest department store group. Since 2019, he has been in charge of the overseas business division of a major food trading company in Hong Kong, growing the division's sales by double digits for three consecutive years while working to eliminate the paper culture common in traditional trading companies and leading internal DX support and business improvement.

Yoji Tanaka

Director of Digital and Organizational Development

Yoji oversees the Digital Business Unit and the Organizational Development Department and is passionate about ensuring that the entire company is digital and that XREACH is a family-oriented organization that promotes professionalism.

Yoji started his career at Cookpad, Inc. where he led the growth of the new company through its MBO and IPO as Product Manager. From there, Yoji moved to a start-up company operating a specialized e-commerce business in Japan, where he served as a director and was active in formulating and implementing company-wide strategies, developing human resource systems, dealing with shareholders, and managing a project to exit the business.

Yoji earned his master's degree in applied physiology from Kyoto University.

Takeo Kato

Takeo joined XREACH in February 2024 and is currently working to build an offensive and defensive corporate department with the goal of listing on the NASDAQ.

Prior to joining XREACH, Takeo worked in the finance department at Nomura Securities Co., Ltd. where he prepared non-consolidated financial statements and financial regulatory reporting documents for major subsidiaries in Japan, the UK, and Hong Kong, as well as Nomura Group consolidated financial statements and SEC disclosure documents based on U.S. GAAP. He has a broad range of financial expertise, including budgeting, promoting cost-reduction projects, and liaising with rating agencies. Based on his in-depth knowledge of the business, he has led many projects for business process design and restructuring, and business improvement through system implementation.

Takeo earned a bachelor's degree from Kyoto Sangyo University. He is also a Certified Public Accountant in the State of Washington.

Director of Administration